This is my 4th year in a row attending the Australian Open, and yesterday when I arrived (Jan 20th), I did notice significant differences from when I arrived for my first experience in 2007.

The only thing they seem to have kept for fans, is  the price – $20/night ticket, $29 for general admission day ticket. But is the value still as good?

What has changed:

  • Hisense is now a fully ticketed event (general admission ticket users used to be able to watch in the standing room only area).
  • Australian Open Tennis clothing – items are no longer dated with the year, are very generic, and very little variety in what is available.
  • Australian Open Tennis clothing – old clothing from previous years used to be sold during the first week for low prices (they have stopped doing this!)
  • The line ups! Yes it is great that more people are going to watch the tennis, but the line ups are out of control on the outer courts. Even some of the organizers who were in charge of letting people into the courts, didn’t even know when to let them in.
  • Corporate seats on Rod Laver Arena! During the quarter finals today (Jan 27th, 2010)  there were so many empty seats. Isn’t it time in main events that these seats are put up for sale just before the match when people don’t bother showing up!

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